Barenbrug are New Zealand's pasture experts, with one purpose – to help farmers thrive. Their cultivars feature consistently amongst the top performers in most categories, and they have an outstanding track record of delivering superior pastures. For more than a decade we've worked with them to promote their products and at the same time strategically grow brand awareness with farmers. We've created a number of successful TV and print campaigns, created DM and supporting collateral, and worked seamlessly with their marketing team to implement effective media buying strategies.

Brand positioning
Brand story
Product positioning
Brand strategy
Marketing strategy
Long-term comms and media strategy & planning
Brand campaign & asset creation
Long-term campaign & media implementation
Short-term comms and media strategy & planning
Short-term campaign & media implementation
Brand partnerships
Campaign & asset creation to drive sales
Business consulting
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Barenbrug's innovative plant breeding and research programmes have created some of the country’s best-performing pastures, including Maxsyn, Shogun, Tabu+, Tyson and Rohan. At any one time they have hundreds of trials underway in a variety of climates across the country.

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