27th Sep, 2016

Part 2: ‘Minecraft’ virtual reality reflects our place in the world and carries implications for local Kiwi brands

The age of digital has, quite literally, opened up a world of possibilities for brands based down in our little corner of the globe. But it has also thrown up plenty of fresh challenges.

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20th Sep, 2016

Driving Digital Brand Transformation

Getting ready for digital brand transformation may not be as easy as it sounds. It requires the input and cooperation of everyone throughout your entire company, from the people at the ground floor in your IT team to the top executives.

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23rd Jun, 2016

Extraordinary Popular Delusions and the Madness of Crowds(i)

What if we’ve all been thinking about consumer behaviour in completely the wrong way? What if our assumptions about how consumers think, feel, and behave have had us looking in the wrong places and asking the wrong questions?

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22nd Jun, 2016

Part 1: Global myth making in the 21st century – what it really means for Kiwi brands

‘Iconic brands’ are the most current definition of what a successful brand is in today’s fast-paced, post-post modern, digital, global consumer world.

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22nd Mar, 2016

When is a brand not a brand?

The year is 1908. The setting is America’s Midwest. Canton, Ohio, to be specific. 

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16th Mar, 2016

Making every journey count

If you’re slow to react, put up too many road blocks, don’t have your listening ears on, and don’t go those extra yards (and beyond) to make the encounter rewarding, chances are that oh-so elusive customer might jump ship. Worse yet they may already have.

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9th Mar, 2016

From Merivale to the Middle East

Geography has never really been a factor for us. Sometimes we work with clients who are based nearby – like the team at Traiteur of Merivale, whose European Butchery is literally just down the road.

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2nd Mar, 2016

Joomla! Vulnerability

We became one of the first in the world to discover a security vulnerability in the Joomla! Content Management System (CMS) core.

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21st Oct, 2015

The Age of Digital Advertising

It’s common knowledge that digital advertising is on the rise, and recent statistics suggest that it could soon surpass television as the category that contributes the most to NZ’s annual advertising spend. 

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16th Sep, 2015

Celebrating Champion Businesses

Last night we joined a sell-out crowd of 1330 people at the Horncastle Arena to celebrate the annual Champion Canterbury Business Awards, a showcase of our region’s leading businesses and charities.

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8th Sep, 2015

Copywriting - Why Your Website Needs It.

Not to be confused with ‘copyrighting’ (the protection of your intellectual property), copywriting is the art of crafting engaging content aimed at a specific audience.

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1st Sep, 2015

Creative Business Ethos

Creative thinking is at the core of everything we do. It informs the designs we come up with, the ads we craft, and the channels we employ.

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25th Aug, 2015

Rebranding An Iconic Tourist Destination

When the team at Hanmer Springs Thermal Pools and Spa received a scientific analysis of the complex’s natural thermal waters, they knew it was something to celebrate.

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