Part 2: ‘Minecraft’ virtual reality reflects our place in the world and carries implications for local Kiwi brands
The age of digital has, quite literally, opened up a world of possibilities for brands based down in our little corner of the globe. But it has also thrown up plenty of fresh challenges.
Getting ready for digital brand transformation may not be as easy as it sounds. It requires the input and cooperation of everyone throughout your entire company, from the people at the ground floor in your IT team to the top executives.
What if we’ve all been thinking about consumer behaviour in completely the wrong way? What if our assumptions about how consumers think, feel, and behave have had us looking in the wrong places and asking the wrong questions?
‘Iconic brands’ are the most current definition of what a successful brand is in today’s fast-paced, post-post modern, digital, global consumer world.
The year is 1908. The setting is America’s Midwest. Canton, Ohio, to be specific.
If you’re slow to react, put up too many road blocks, don’t have your listening ears on, and don’t go those extra yards (and beyond) to make the encounter rewarding, chances are that oh-so elusive customer might jump ship. Worse yet they may already have.
Geography has never really been a factor for us. Sometimes we work with clients who are based nearby – like the team at Traiteur of Merivale, whose European Butchery is literally just down the road.
We became one of the first in the world to discover a security vulnerability in the Joomla! Content Management System (CMS) core.
It’s common knowledge that digital advertising is on the rise, and recent statistics suggest that it could soon surpass television as the category that contributes the most to NZ’s annual advertising spend.
Last night we joined a sell-out crowd of 1330 people at the Horncastle Arena to celebrate the annual Champion Canterbury Business Awards, a showcase of our region’s leading businesses and charities.