When FreshChoice came to us their current website was in desperate need of a new look and design. It was built on an outdated platform that made administering the site a nightmare. A detailed discovery process gave us the opportunity to revisit their online presence as well as explore what their customers really wanted. We identified that customers were after way more than just the weekly groceries. Recipe inspiration, tagged content, collection pages and promotion made up some of customers key requirements. We designed a new site structure for intuitive navigation, and useful content for customers centred around food and recipes. With interaction and animation design, mixed content and variable grid layouts, the new site has been a hit with both customers and admin staff.