Hanmer Springs

We have worked closely with the team at Hanmer Springs Thermal Pools and Spa, for nearly two decades. During that time the complex has seen exception visitor growth, becoming one of New Zealand’s leading tourist attractions, with more than 500,000 visitors each year. We have managed two major brand refreshes, created everything from campaigns to pool signage for them, and helped them launch two spa brands and even a beauty product range.

Brand research
Competitor research
Brand positioning
Visual identity
Brand strategy
Brand story
Brand campaign & asset creation
Content creation & implementation
Campaign & asset creation to drive sales

Over 180 years ago, Hanmer Springs thermal springs began as gentle, healing rain falling onto the Hanmer mountains. From there, it seeped down into a reservoir, two kilometres below the ground, where heat radiating from the earth’s core, created the thermal springs. Today, that same thermal water entrances, entertains and relaxes everyone from toddlers to adults, couples to families, locals to tourists.

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