Heartland Potato Chips

This family-owned business from Timaru is a true Kiwi success story. They grow the potatoes on their own farm, harvest, process and sell into one of the most competitive categories on the planet; and they are winning, with year-on-year market share growth nationwide! We've worked with them closely for a number of years, designing their packaging, building their marketing strategy and helping innovate with new product development.

Brand research
Competitor research
Category buyer research
Customer research
Market research
Brand positioning
Product positioning
Visual identity
Brand strategy
Brand story
Website design & build
Packaging design & production
Campaign & asset creation to drive sales

The Heartland brand stands for down to earth, natural, great tasting potato chips.

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