There's a special feeling to the Hurunui region. It’s more than just the breath-taking views, the exhilarating adventure tourism and the world-class fare. It’s all part of a unique experience that is amplified by the locals, the friendly-faces and warm hearts that make any trip to the area unforgettable. Rather than replicate the more well-trodden approaches of other tourism regions, we wanted to focus on the hospitality and the ambience on offer in this little slice of paradise. Hence, the "Feels different" campaign was conceived as an ongoing invitation for visitors to come and experience what makes this distinctive part of New Zealand feel, well, so different.