Hurunui Tourism

There's a special feeling to the Hurunui region. It’s more than just the breath-taking views, the exhilarating adventure tourism and the world-class fare. It’s all part of a unique experience that is amplified by the locals, the friendly-faces and warm hearts that make any trip to the area unforgettable. Rather than replicate the more well-trodden approaches of other tourism regions, we wanted to focus on the hospitality and the ambience on offer in this little slice of paradise. Hence, the "Feels different" campaign was conceived as an ongoing invitation for visitors to come and experience what makes this distinctive part of New Zealand feel, well, so different.

Market research
Competitor research
Category buyer research
Customer research
Journey mapping
Brand positioning
Visual identity
Brand strategy
Brand research
Brand story
Brand campaign & asset creation
Campaign & asset creation to drive sales

See more work

So, what
would you
like to change?

Talk to our experts to review your needs and learn how we can help.