Since their humble beginnings in 1964, Ideal buildings have proudly been supplying garages, sleepouts, cottages and carports to kiwis from all walks of life, all across New Zealand. Their previous branding was largely unchanged since the early 1990s, and with a new website project underway, it was a great time to look at how we could refresh their brand identity and general visual approach, to help build maximum value and ROI. Needless to say, the brand modernisation exercise, based around 'functional value and quality you can trust', has been very successful, with great internal buy-in and strong sales activity following the optimisation project.