Ideal Buildings

Since their humble beginnings in 1964, Ideal buildings have proudly been supplying garages, sleepouts, cottages and carports to kiwis from all walks of life, all across New Zealand. Their previous branding was largely unchanged since the early 1990s, and with a new website project underway, it was a great time to look at how we could refresh their brand identity and general visual approach, to help build maximum value and ROI. Needless to say, the brand modernisation exercise, based around 'functional value and quality you can trust', has been very successful, with great internal buy-in and strong sales activity following the optimisation project.

Campaign & asset creation to drive sales
Media investment & performance optimisation
CRM & email marketing
Website optimisation
Short-term campaign & media implementation
Brand campaign & asset creation
Website design & build
Visual identity
Market research

In addition to designing and developing a new website for Ideal, we also refreshed the approach to their promos and the broader visual identity, including marketing collateral, stationery, vehicle livery and apparel.

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