Our native birds and their beautiful bird song are under threat. Tragically, every year predators like rats kill over 25 million native birds in New Zealand. But with their new Predator Free Packs, Kiwicare are helping lead the fightback, driving awareness and helping to educate everyday New Zealanders about the problem and how they can get involved and play their part. We were asked to create a campaign across ATL, Instore, POS, Digital, Sponsorship/Charitable and also provide a media and influencer strategy.