Our native birds and their beautiful bird song are under threat. Tragically, every year predators like rats kill over 25 million native birds in New Zealand. But with their new Predator Free Packs, Kiwicare are helping lead the fightback, driving awareness and helping to educate everyday New Zealanders about the problem and how they can get involved and play their part. We were asked to create a campaign across ATL, Instore, POS, Digital, Sponsorship/Charitable and also provide a media and influencer strategy.
The resulting campaign "Keep the bird song going strong" featured prominently instore with key partners, MITRE 10 and Bunnings, making it easy for New Zealanders to pick up a Predator Free Pack and play their part.
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