We are a nation of lawn obsessives, and whether you spend hours on your lawn or prefer a quick fix – one thing we all have in common is that everyone wants a good-looking lawn. Kiwicare tasked us with coming up with a new campaign that would work for both experienced and novice lawn-lovers; the brief was two-fold: it had to work above the line, but also cut-through at point of sale. We developed a combined AV media approach to build cost-efficient mass reach and generate strong awareness of the Kiwicare LawnPro product range, supported by digital amplification and print.