Crafting a brand for Artisan Spa.
Where nature and science combine to create beautiful skin
Hanmer Springs Thermal Pools & Spa is world-renowned for its on-site spa. On the strength of that they decided to create an additional spa space in The Village Shopping Centre, a new development just down the road in Hanmer Village. The name Artisan Spa, the winning entry of a Facebook competition, was chosen to convey the handcrafted treatments and attention to detail the new spa will become famous for. With a focus on individually designed skin massage and results driven skincare for a regional market looking to be pampered, it is a space dedicated to ensuring customers leave looking, and feeling, amazing.
Harvey Cameron Group was invited to form an identity for the newly created Artisan Spa that worked across a range of media. We created a new website, advertising spreads and internal collateral material that all reflect the spa’s philosophy, and which fit within the wider Hanmer Springs brand.