After some imaginative brainstorming, duck.duck was born.
The spot between the ducks
When the opportunity arose to develop a new cafe/retail brand for Vbase in the Christchurch Botanic Gardens we knew it was going to be a fun project. Situated in an iconic octagonal building constructed in the early 1900’s, the challenge was to make the brand fresh and fun whilst retaining the heritage of the building and surrounding gardens.
After several trips to the site our attention was drawn to the location – next to the children’s playground and the duck pond. After some creative brainstorming the brand ‘Duck.Duck’ was born.
The octagonal dot in the middle represents the cafés location - it is the spot between the ducks. This inspired the design of the logo, signage and collateral for the café, all of which feature splashes of bright duck yellow!