Helping your business soar by allowing you to concentrate on the things you do best.
Helping high-flying businesses navigate the world of compliance.
Working alongside large, multi-national companies on both sides of the Tasman, ECL Group provides a wide range of services, including site maintenance, plumbing, fuel systems, electronic security, technology solutions, and, most recently, compliance services.
When it came time for ECL Group to launch their latest business unit – Compliance Services – the question was: How do we achieve a high level of cut-through with a very specific audience which is both time-poor and constantly bombarded with competitor messaging?
To create a real buzz around their launch event we sent each person on the guest list a drone! And to further entice recipients, we replaced the drone’s controller with an invite to the launch – if they wanted the controller, they’d have to come to the party!
We created a branded sleeve to fit over the drone’s original packaging, and developed some punchy, tongue in-cheek messaging. Sentiments like ‘even the highest flying businesses can find the compliance world challenging to navigate’ allowed us to inject some personality without straying from the brand guidelines.
In total we delivered 54 drone invites for the launch of ECL Group’s Compliance Services. Of that 54, 36 recipients RSVP’d. The other 18 were unable to attended, but contacted ECL Group to arrange times to meet up and discuss the new service.
Indeed, the invite was so successful that ECL Group had gained new business even before the launch event. In our books, that’s a win!