Prev Next
  • Tahu

Ngāi Tahu Seafood recently opened its first full-time office in China.

Gifts from the ocean

Ngāi Tahu Seafood supplies premium New Zealand products to local and global markets – particularly China, where they are looking to expand on their existing base with a new phase of business development.

Our challenge was to transform the “TAHU” brand, which currently has minimal presence and lacks consistency into a compelling marketing proposition; initially for trade, but also with a view to potentially expanding into the consumer/FMCG market in the future.

The refreshed branding and premium packaging is based around New Zealand’s pristine natural identity and intergenerational Ngāi Tahu/Māori mythology.

Following a successful launch it is now helping to forge new food service relationships, creating a corridor for Ngāi Tahu Seafood into the wider Chinese market.

tahu slider1
tahu slider10
tahu slider11
tahu slider2
tahu slider3
tahu slider4
tahu slider5
tahu slider6
tahu slider7
tahu slider8
tahu slider9
Tahu