Red Band

We’ve worked alongside Skellerup for nearly 20 years, helping them to promote a wide range of offerings to the rural, dairy and industrial sectors, and collaborating with them to expand their reach into new markets. The Red Band range has been at the forefront of much of that work, which has included web development, digital marketing and traditional media activity. It also encompasses special events like Field Days, the rural showcase where it's not unusual for Skellerup to sell upwards of 50,000 pairs of gumboots over the course of four days.

Product positioning
Brand positioning
Packaging design & production
Brand campaign & asset creation
Campaign & asset creation to drive sales

You don’t survive in business for more than 100 years without being agile, and Skellerup have always had an open mind when it comes to new products and innovations. Over the years we've helped them introduce a variety of fresh offerings to the market, including the hugely successful Red Bandals, Red Band's own take on the classic Kiwi jandal.

See more work

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like to change?

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