Why use a rural specialist?
Agribusiness is complicated stuff. So is executing an engagement strategy which delivers true value for money.
Our background means we understand the market you operate in. We know, for instance, that farmers have a keen interest in the complex technical aspects of the products and tools they use, but a very low tolerance for BS! We understand that global trends and market fluctuations impact everyone in the food chain. And we understand that the window of opportunity, when it presents itself, can be a small one.
To embrace every one of those opportunities, you need a partner who is agile enough to move quickly. And, to ensure you reach your audience in the most compelling and effective manner, you need a partner with capabilities across every medium. Our 70-strong team provide an all-encompassing, fully-integrated service, creating work across every conceivable channel, including print and direct mail, TV, radio and online. We also specialise in social media, email marketing, sales promotion, app development and event management.
Everything you need, under one roof.
As the South Island’s largest creative agency, we’ve got both the expertise, and the horsepower, your organisation needs. Boasting industry-leaders in strategy, creative, web, digital marketing and media, our fully-integrated team partner with commercial enterprises at every stage of the business lifecycle – from start-ups striving to grow, to established businesses looking to maintain their advantage.
What makes your business tick? What goals drive you forward, and what principles guide your actions? And how do you convey that to you audience in a manner that creates
awareness and loyalty? That, in a nutshell, is brand strategy, and it’s an area we’re particularly well-versed in.
Experts in a field exist for a reason. Our job is not only to save you money in the long run, but also provide innovative marketing strategy to drive profitable growth and brand reach across your business.
Whether it’s TV or radio, print or online, our focus remains the same – achieving maximum exposure, and getting maximum value for money. Balancing the two requires influence and buying power to secure the best rates, and experience and knowledge to define the best channels, the most optimal timings and the most effective approaches.
Today, traditional media is intrinsically linked with an ever-multiplying array of digital channels, allowing you to connect with your customers, convey your message and sell your products like never before. With so much choice, it's all about being in the right place, at the right time.
It wouldn’t be Agricultural without Fieldays
For 15 years we’ve been positioning brands for success at Fieldays nationally. From initial concepts and creative designs, through to installation and building each site from scratch; we deliver outstanding solutions every time.
Our Solutions Will Drive More Results
When it comes to creative solutions there’s no template or prescription, just a group of open-minded, problem-solving designers, developers, digital marketers, writers, strategists, media planners, account managers and PR specialists working together to generate ideas that are as eye-catching and thought-provoking as they are hard-working and effective.
Harvey Cameron’s launch of Trojan Perennial Ryegrass which saw us on TV for the first time was incredibly successful with Trojan going on to be New Zealand’s biggest selling variety. Harvey Cameron has genuine understanding of our rural market. They are involved
in our seasonal planning sessions and work closely with us to support existing products and bring new products to market. I have no hesitation in recommending them.
Michael Hales – CEO, Agriseeds View Project >
Skellerup has worked with Harvey Cameron for 15 years and we’ve built a valuable business partnership.
The agency understands the importance of protecting Red Band’s rural heritage and their team has managed our strategic move into new markets very well.
Deborah Allan – Marketing Manager, Red Band View Project >