Search Engine Optimisation
One of the simplest and most effective things you can do to enhance your business is to improve your SEO (Search Engine Optimisation). It will not only help you attract more people to your site, but will increase enquiries and sales as well. We're experts when it comes to both on-site SEO (including the design of your site and the performance of the host) and off-site SEO such as social media and link building.
We’ll show you how to thrive in the world of social media, defining which platforms best meet your needs and developing a communication style that accurately reflects your brand’s unique personality. We’ll help you understand the insights social media provides, and work alongside you as you build and nurture a loyal and active following.
Advertising & Paid Traffic
We can manage all aspects of your paid advertising campaign; from strategy creation to account set-up, keyword research, ad text creation, landing page optimisation and bid rate management. And because we take a holistic approach we’ll ensure that your paid search campaign not only complements your natural search performance, but that it also works seamlessly with your other online and offline marketing initiatives.
SERP Tracking & Reporting
Your position on search engine results’ pages offers plenty of insights into the performance of your website, and helps us create targets and goals for future endeavours. Tracking your position is a highly-effective way to monitor the strength of your keywords and your overall SEO strategy, enables us to measure return on investment, and identifies new opportunities for growth moving forward.
Analytics are invaluable tools that generate reports on everything from the performance of your website to the success of your digital marketing campaigns. They show us who you’re reaching and how they’re reacting, and give us critical insights into what’s working, and what’s not. These findings inform our digital strategies moving forward, helping us to refine your campaigns, enhance your website, and improve your online presence.
To rank your website in its search results, Google uses an incredibly complex algorithm which they constantly alter and refine. But understanding that algorithm, and how your site performs in it, is important. Our website audits review the effectiveness of both your SEO and your link profiles, providing us with the information we need to improve the performance of your site and enhance your visibility online.
Email marketing has huge reach and is incredibly effective, particularly when it comes to customer retention. It’s the most direct line of communication between you and your target market, and is a great way to build trust and credibility, as well as promoting products and offers. It provides fantastic return-on-investment (especially for conversion-based campaigns), and is easy to both track and measure.