Why Use Email?
When email marketing is done well, it can be the most effective digital channel to convert prospective clients and retain current customers. It works best on a mix of triggered automated email workflows and regular broadcast type email sends.
Segmenting your database and communicating in the most targeted and relevant way is the key to high performance, along with comprehensive testing and monitoring. This is ultimately driven from a strong data strategy and clear communications plan.
There are a range of platforms that email marketing can be managed through. We are technology agnostic and work across MailChimp, Campaign Monitor and Hubspot and can integrate with many CRMs. They all have good template options including complete customisation, segmentation options and workflows.
While email looks simple, segmentation of lists and having a clearly defined content strategy designed to deliver the right messaging at the right time in the customer journey is key to success.
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