The Inbound Methodology
In the age of the Internet, consumers are more informed, research products and services much more thoroughly and don’t want to be sold to. This is why Search is a key channel for Inbound Marketing - ensuring ideal customers can find us when they’re looking for the product or service.
Inbound Marketing is also a much more quantifiable approach to marketing. Used in conjunction with Marketing Automation platforms like HubSpot, it’s easy to see ROI against marketing spend in a way that wasn’t previously possible. We can see which media channels generate the best leads, how well they’re converting and we can gain insights into what activity helps increase the average LTV (lifetime value) of a customer.
Finally, Inbound is a helpful strategy in businesses with a sales focus. Inbound has a single view of the customer (from marketing, to sales, to service). This helps to bring together marketing and sales departments, delivering better revenue whilst always putting the customer at the centre. Whether it’s an e-commerce or retail sales organisation, or a business driven by a direct-to-customer sales model, Inbound can help funnel prospective customers through towards a purchase.
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