Why SEO

In the ever changing world of SEO, most businesses find it difficult to understand and implement site optimisation. That’s why our digital team keeps up with the current algorithm changes and best practice policies that make the search engines tick. With our team’s knowledge and experience, you can be sure your site will be optimised to bring the best results possible.  

When executed properly, SEO is a hard-earned but extremely cost effective channel, as traffic converts well and you do not pay for the traffic. It is critical for mid-long term brand awareness, consideration and authority building.

 

Why SEO

Primary SEO Elements

On-Page Technical

These are the technical elements on or within your website: URL structure, site speed, page structure, HTML, internal linking, title tags and meta descriptions.

On-Page Content

Content covers anything you publish on your website from copy and keywords on the page to images and videos.

Off Page

Off Page is what’s going on behind the scenes in your website like backlinks and domain authority.

SEO Services

Audit

SEO Audits provide insights into your site’s organic search performance. Using the insights uncovered, we then provide advice on which areas to tackle first. We weigh up whether or not short term gains can be made, or if a long term strategy is needed to get a website up to best practice standards. In order to best categorise these elements, we utilise a proprietary scoring system that makes things easy to understand.

Project Work

An SEO project is usually best applied post-audit so there are clearly defined issues that can be resolved. Our team prioritises the issues and assesses to best help a project reach its goals.

If needed, we have an in-house, integrated web development team to carry out more technical fixes, which saves time, streamlining projects and their implementation. We also work closely with your other agencies or in-house teams.

Monthly Service & Reporting

Ongoing service consists of monthly work and involves continual improvement of SEO for your site. We manage each element we aim to improve and measure the effect in a continual sense.

Reporting is a critical part of SEO. It lets us track website performance and improvements over time. We have several SEO reporting options from basic keyword rank reports to more complex reports on` traffic or site health.

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