Why Invest in Social?

More than 90% of Kiwis 15 years old and over use social media, 75% of NZ businesses actively use their Facebook page and 60% of NZ businesses actively use Facebook Advertising.

Due to this, paid social is an important part of any digital marketing strategy. It allows businesses to reach a vast array of audiences and use a range of creative executions that are unobtainable through owned social. There is also a large range of tools to help with data analysis and enhance reporting on key trends that are vital for your marketing campaigns.

 

Why Invest in Social?

Social Strategies

Owned

Owned social channels are a great way for brands to engage with audiences in a conversational, native format. A well-thought-out strategy is the key to success, and should include content creation and media budgets to grow followings and boost successful posts.

Paid

Paid social has huge reach, is highly targeted and highly measurable.

You have complete control of the messaging and there are lots of creative options you can use. It can also be used across the entire marketing funnel.

Popular Social Platforms

Facebook

Facebook can help grow brand awareness, reach audiences, drive sales and engage with potential and existing customers.

Paid Facebook ads can target custom audiences and be shown in newsfeeds, In-Stream Videos, Instagram stories and feeds; and Instant Articles.

Instagram

Instagram is a clean, photocentric medium brands can use to showcase product offerings and launches, as well as run promotions. Over 60% of Instagram users are between 18-29 years old, making it a great businesses to access a younger demographic.

LinkedIn

LinkedIn connects business professionals with one another so they can learn the latest industry updates and share knowledge. They further their careers through seeking jobs posted by employers. Hence, there’s a great opportunity to market to professionals and businesses who are highly engaged with the content they are viewing.

YouTube

YouTube is one of the most popular social media video platforms. Its users can target and adjust placements based on topics and interests, making it a great platform to reach large but precise audiences. It also offers brand safety options so advertisers can exclude placements and categories they don’t wish their ads to appear on.

Snapchat

Snapchat is one of the fastest growing social media platforms. It is a communication channel that allows advertising to target by interest, demographics, location and custom audiences. There are a range of different interactive formats available on Snapchat ranging from stories and collection ads, to AR lenses and filters. The benefit of these formats are that they can immerse the user in a experience that takes up the full mobile screen, leading to enhanced viewability.

Pinterest

Pinterest has over 250 million users worldwide and its users are among the most engaged social media users. People on Pinterest are there to take action and find inspiration on topics that they are interested in. It allows users to target by keyword, interests and audience characteristics, which makes it easy to reach your desired target audience in a brand safe environment.

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