Why Invest in Social?
More than 90% of Kiwis 15 years old and over use social media, 75% of NZ businesses actively use their Facebook page and 60% of NZ businesses actively use Facebook Advertising.
Due to this, paid social is an important part of any digital marketing strategy. It allows businesses to reach a vast array of audiences and use a range of creative executions that are unobtainable through owned social. There is also a large range of tools to help with data analysis and enhance reporting on key trends that are vital for your marketing campaigns.
Owned social channels are a great way for brands to engage with audiences in a conversational, native format. A well-thought-out strategy is the key to success, and should include content creation and media budgets to grow followings and boost successful posts.
Paid social has huge reach, is highly targeted and highly measurable.
You have complete control of the messaging and there are lots of creative options you can use. It can also be used across the entire marketing funnel.
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