Product Strategy & Design
Understanding what a product or service can deliver and how this will address a genuine market need is critical to realising the commercial opportunity. From wine brands and cafes to large format retail, we take products from concept to reality, handling everything from price elasticity modelling to proof of concept prototyping. At every stage we engage our marketing, advertising and PR teams to make sure that what gets designed can be sold!
Smart businesses listen to the consumer – carefully. That’s why every product and service we design gets a tailored consumer testing plan. That plan employs a combination of desktop research, industry research and reports, focus groups, test panels, in home diaries and, of course, quantitative testing. Post launch we monitor and measure the effectiveness of the design and refine and adapt as needed in order to deliver on objectives.