We've helped Spa World transform their business from a sales-orientated company that focused on retail and discounts into a brand-orientated company where premiumisation and greater margin and profit are the focus. Projects have included repositioning each of their Spa World, Vortex Spas and Fisher Spas brands, creating new identities, new ways of marketing and communicating, with long-term plans that correctly pair brand and retail campaigns and tactics, including new websites with greater automation and CRM capabilities built in resulting in significantly improved marketing and business outcomes. The work we have done is now being implemented by Spa World’s new parent company Jacuzzi in markets across Asia, Europe and North and South America. We are also assisting Jacuzzi with the brand positioning, identity and marketing strategies for their core spa brands including the Jacuzzi masterbrand as well as redesigning and building their websites across the group.