Versatile has over 40 years building experience in New Zealand. Their expertise in the industry delivers quality homes, garages, carports, sleepouts, studios and farm buildings. Today, the Versatile network encompasses over 30 franchises across the country who manufacture and distribute thousands of buildings every year. Hugely successful in the garage and farm building segments, Versatile wanted to develop a new strategy to align with their fast-growing homes business. They needed to broaden the public perception of their brand from a manufacturer of carports and garages, to a progressive building business, whose products are designed indirect response to how Kiwi’s want to live.

Market research
Brand research
Competitor research
Category buyer research
Customer research
Journey mapping
Brand orientation
Brand positioning
Visual identity
Brand strategy
Brand story
Marketing strategy
Website design & build
Communications strategy & planning
Public relations strategy & planning
Long-term comms and media strategy & planning
Long-term campaign & media implementation
Brand campaign & asset creation
Public relations implementation
Short-term comms and media strategy & planning
Short-term campaign & media implementation
Campaign & asset creation to drive sales
CRM & email marketing
Website optimisation
Audits - media, SEO, SEM, website, social etc.
Placeholder Image

We conducted in-depth ethnographic research to uncover customers’ core living requirements. Using this information we worked closely with Versatile’s architectural designers to define four new homes ranges that would better fit New Zealander’s needs. Based on the strategic insights, we undertook a brand refresh to better reflect the new ‘Building Better’ philosophy. We rebuilt their website to better reflect the new business strategy and understanding of the customer journey. This involved running stakeholder workshops and a deep level analytics audit to inform design, navigation and usability. The brand refresh was supported by an integrated traditional and digital media strategy.

See more work

So, what
would you
like to change?

Talk to our experts to review your needs and learn how we can help.