WeCare is an innovative healthcare provider focused on delivering flexible and convenient solutions, so patients and their families have access to affordable healthcare the way they want whenever, and wherever, they need it. From full-service medical centres to convenient WeCare Now minor ailments and injuries clinics and innovative online tools, their business is designed entirely around patients' needs. We worked with WeCare to refresh their brand strategy, to help communicate their core offerings more effectively. The key was to represent their business as modern, professional, easy and accessible – surprisingly, the opposite of many traditional healthcare providers. This led to a full brand refresh to better reflect their patient-centricity, including collateral and environmental design, and a complete website design and rebuild.
For the new WeCare website, performance, a superior customer experience and intuitive CMS were all key measures of success. Following an in-depth discovery and technical review, we chose a JAMstack technology stack (React, Gatsby, DatoCMS) to achieve optimal performance. A clean interface was developed, allowing patients to quickly access the portal, book a consultation or request a repeat prescription. The website performance exceeded expectations, receiving an unprecedented, perfect lighthouse score of 100.
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