The Wonderseat®, by Spex Seating, is a breakthrough in rehabilitative seating. An innovative seat that works with a range of bases, it enables kids with more complex disabilities to get out and about - giving them more freedom, support, flexibility and personalisation, and the opportunities to do what other kids do. We worked with the Spex team to define the value proposition ‘supporting wonderful’. Bringing this concept to life, we then created the world of Mount Wonder; a majestic, magical place where the fabulous and friendly Wonderprint families roam. Here, dreams billow, adventure beckons and everyone is welcome.

Competitor research
Brand research
Product positioning
Visual identity
Brand story
Packaging design & production
Brand campaign & asset creation

As part of the roll-out we also created comprehensive brand guidelines covering logo and character development, product application, packaging design, photography and video production.

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