Wools of New Zealand

For a number of years the local wool carpet industry has positioned itself as a premium product category, with pricing that is out of reach for most everyday Kiwi homeowners. In response to this, we recently worked with the team at Wools of New Zealand to launch their quality, affordable wool carpet range. In order to raise awareness of their brand and products, we created a new TVC campaign, "Carpets that don't cost the earth", that heroes the role of the New Zealand farmer and demonstrates the passion and care that is taken to create stylish, durable, affordable wool carpets for everyday consumers. The media approach was supported by an adaptive digital marketing strategy, designed to help drive greater engagement and sales conversion. We also built a new, more consumer-friendly website landing page to better showcase the products and direct interest.

Long-term comms and media strategy & planning
Short-term comms and media strategy & planning
Campaign & asset creation to drive sales
CRM & email marketing
Website optimisation
Audits - media, SEO, SEM, website, social etc.
Short-term campaign & media implementation
Brand campaign & asset creation
Long-term campaign & media implementation
Website design & build
Brand story
Brand strategy
Brand positioning
Market research
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"I have had the pleasure of working with Harvey Cameron for approximately 6 years, in my position as Chief Executive at both Hellers and Wools of New Zealand. Recently, our marketing team at Wools of New Zealand was involved in a significant brand refresh, website update, television commercial, photo range shoot and digital marketing plan. The agency worked continually alongside my marketing team to ensure that all timelines were met, the content was on point and that every detail was executed to deliver the campaign.” – John McWhirter, CEO Wools of New Zealand

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