Wools of New Zealand

In a competitive market that has for a number of years positioned itself as overtly premium, with prices to match, we've had the pleasure of working with the Wools of New Zealand team to help launch their quality, affordable wool carpet range to everyday Kiwis. In order to raise awareness of their brand and products, we created a new TVC campaign that heroes the role of the New Zealand farmer and demonstrates the passion and care that is taken to create stylish, durable, affordable wool carpets for everyday consumers. We also built a new, more consumer-friendly landing page to better showcase the products and direct interest. The traditional media approach was supported by an adaptive digital marketing strategy, designed to help drive greater engagement and sales.

Long-term comms and media strategy & planning
Short-term comms and media strategy & planning
Campaign & asset creation to drive sales
CRM & email marketing
Website optimisation
Audits - media, SEO, SEM, website, social etc.
Short-term campaign & media implementation
Brand campaign & asset creation
Long-term campaign & media implementation
Website design & build
Brand story
Brand strategy
Brand positioning
Market research
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"I have had the pleasure of working with Harvey Cameron for approximately 6 years, in my position as Chief Executive at both Hellers and Wools of New Zealand. Recently, our marketing team at Wools of New Zealand was involved in a significant brand refresh, website update, television commercial, photo range shoot and digital marketing plan. The agency worked continually alongside my marketing team to ensure that all timelines were met, the content was on point and that every detail was executed to deliver the campaign.” – John McWhirter, CEO Wools of New Zealand

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