In a competitive market that has for a number of years positioned itself as overtly premium, with prices to match, we've had the pleasure of working with the Wools of New Zealand team to help launch their quality, affordable wool carpet range to everyday Kiwis. In order to raise awareness of their brand and products, we created a new TVC campaign that heroes the role of the New Zealand farmer and demonstrates the passion and care that is taken to create stylish, durable, affordable wool carpets for everyday consumers. We also built a new, more consumer-friendly landing page to better showcase the products and direct interest. The traditional media approach was supported by an adaptive digital marketing strategy, designed to help drive greater engagement and sales.