After trading as Providore Gifts for many years, the client felt it was time to freshen up their name to better reflect the emotion felt when giving or receiving a gift. Defined as a light-hearted way of expressing affection, sincerity or friendship, we felt that XO perfectly captures the meaning behind gift giving. It is in these heartfelt exchanges that a genuine connection is formed. Thus, XO Gifts was born.
The creative process was open and collaborative. Once the brief was agreed, we set about researching the category and identifying naming directions and options, with a specific prerequisite that an appropriate URL was available. Once shortlisted, the names were brought to life with moodboards and design exploration until one concept stood above the others, and XO Gifts was born.
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